MarketingChannels

Bert Hendrickx: Where to put what type of messages when?

Bolcom90s

Maurice Jongerius: an average purchase on bol.com takes 90 seconds.

MobilePayment

Bert Hendrickx: Only SMS payment has become very popular. It is simple.

WebsiteJobDescr

Jaap Willem van de Plasse: Ask your website what his job is.

Valuechecker

Tommy De Kimpe: What value does your app offer?

TommyDKExplode

Tommy De Kimpe: What happens when beautiful screens are all you thought about.

TommyTrain

Tommy De Kimpe: The nervous journey of a customer with mobile train ticket.

UserMotivation

Tommy De Kimpe: Mastery of an app motivates users to continue. Make it easy.

NicolasMMobileShopping

Nicolas Mertens: When mobile commerce becomes bigger than desktop.

KisstoPay

Nicolas Mertens: Biometrics will become much more important as a means of online identification.

NoCase

Nicolas Mertens: Some people still believe their business has no case for mobile.

GeobasedTours

Peter Symons: Location based mobile experiences.

MauriceScreens

Maurice Jongerius: Take down those screens in shops, nobody wants them. Go Mobile.

DeviceIntimacy

Maurice Jongerius: We think of mobile as an device that is always close to you.

BOLCOMappversusweb

Maurice Jongerius: People buy more once they have our app. Convenience, always available.

BolComRetailtoPublish

Maurice Jongerius: The retailer becomes the well informed publisher.

MaximeVDBDownload0

Maxime Vandenbussche: A shower of large numbers and then a really shocking one: half the apps in the appstores are never downloaded.

MaximeVDBJobs

Maxime Vandenbussche: Steve Jobs was wrong in 2010.

MaximeVDBManyWays

Maxime Vandenbussche: the unstoppable array of mobile app ad options.

JoGFocus

Jo Goyvaerts: Try to excel in one thing. Focus.

KBCIDEA

Mieke Daniels: We learned to combine expertise with ease of use.

MumsSay

Thomas De Vos: Personal Assistant apps are on the rise.

WhileDriving

Thomas De Vos: Notifications while driving.

CXVueling

Dimitri Blomme: A true Mobile Moment when Vueling reacted to his early arrival at the airport.

Dieteren

Ramses Bossuyt: The mobile journey at D’Ieteren. (Is that a coach in there logo?)

DoorOpens

That window opens right into the stadium, did you know?

FrontRow

The disadvantage of the corner front row seat.

Waldorf

Hey there is a Statler and Waldorf booth!

SelfiePieter

Did Pieter Baert take a selfie on the field (he didn’t).

TiredPencils

The pencils are tired.